Part 1: Taking the first steps in marketing your start-up
When starting up a business there are so many things to consider, such as registration and cash flow, to trademarking and compliance. However, once you have everything in place and are thinking about opening the doors to your business, marketing and brand positioning suddenly become incredibly important.
We all know marketing is essential for all businesses, regardless of size, but it is especially important for start-ups. Unless lots of people already know about your business and what it offers, they are unlikely to buy your products or services.
In general, your early marketing efforts have two goals:
- to reach potential customers
- to encourage them to choose you over anyone else
Over the next few weeks, we will be sharing a series of blog posts that explain just some of the key first steps you can take to help you on your way when it comes to achieving your business goals.
Check back next week when we talk all things planning!
In the meantime, if you would like practical advice on marketing your business, then get click here to arrange an initial chat.