Part 2: Marketing your start-up – Planning
This week when looking at how to market a start-up (or any business for that matter) we focus on that all important subject – planning.
When embarking on any project, planning is key.
Create a marketing plan and calendar of activity to help you navigate this initial phase of launching your business. In order to create an effective plan, it is important to understand where you see your business in the future, as well as to understand your audience, and any challenges.
Ask yourself some of the below questions – the answers to these will help inform your marketing decisions as you move through this initial phase:
- What is your offering?
- Who is your target audience and where are they?
- What is the aim of your marketing?
- What are your values/ethos as a business?
- What does success look like to you and your business?
- How do you plan to achieve this? It is helpful to break this down into chunks of time (what you will do by end of month 1, month 6, month 12, month 24).
- How will you measure success?
- What are your competitors doing well and not so well?
- Are there any areas you are lacking/need additional support with?
Next week we will be looking at the importance of brand. Until then, if you would like advice on marketing your business, contact us today to arrange an initial chat.