Part 5: Marketing your start-up – Your Website
A good website is without a doubt one of the most important tools you have as a start-up – or any business for that matter.
Your website will act as the digital “shop window” for your business and will often be the first port of call for anyone looking to find out more about you, be that customers, suppliers, or potential new members of your team.
After all, there is little good in having a great brand, smart messaging, and rich content out there if it is not driving people anywhere.
Having a good website has always been important but owing to the ongoing pandemic, a good website is more important now than ever. With more people working from home and buying goods and services remotely it is vital that your website is up to scratch from the get-go.
A good website should offer a rich user experience, be easy to use, have a clear offering, and strong calls to action. You should also ensure you have analytics tools in place so that you can measure traffic to your website. It is critical to understand visitors have come from, how they are spending their time when they are on your website, and to measure the success of digital campaigns and social media channels.
Create the right website and the results can astound you!
We hope our start-up blog posts have been useful over these past few weeks (click here to revisit if you missed any). Of course, we are always on hand to chat over any ideas you may have, so get in touch today to see how we could support you in driving your business forward.